Senior Marketing Manager
Australia :: Marketing

The Senior Marketing Manager will be responsible for developing and executing strategic and tactical marketing campaigns, demand generation and brand awareness programs to drive aggressive revenue growth and market dominance in line with company expectations. Your responsibilities will also encompass building and delivering company messaging and sales tools to deliver compelling business value messages around Webroot solutions. You will serve a key role that requires interfacing with other senior managers up through executive management. You will prioritize multiple tasks effectively and perform a variety of deadline-driven projects and execute these on time and within budget. You will optimize all marketing mediums to ensure that maximum ROI is achieved. This position will report to the VP of WW Field Marketing.

Responsibilities

• Devise, maintain, implement and track the results of a yearly and quarterly marketing plan for Australia, working closely with the VP of WW Field Marketing and Managing Director of APAC while drawing on the Corporate Marketing team to ensure consistency of approach and focus.
• Provide the primary leadership in all demand generation, public relation, channel marketing and lead development activity regionally.
• Work with Product Management to understand the product roadmap and identify sales opportunities and marketing initiatives for these products prior to release.
• Own the communication of these activities and products to the sales teams.
• Work closely with Corporate Marketing in providing feedback and input into programs and activities they are undertaking. Ensure regional requirements are represented at a global level.
• Review and understand the monthly and quarterly targets with the Managing Director of APAC. Ensuring the activities of regional Marketing is in alignment with APAC sales.

Required Skills and Experience

• University or college degree with 5 years marketing experience or 7-10+ years of marketing communications experience, preferably at a software/services company.
• Good management and people skills to work with internal and external resources.
• Previous experience having direct reports.
• Excellent messaging and writing skills, with ability to understand and translate technology offerings into compelling messages.
• Experience in managing graphic design, print production, and video production.
• Experience of CRM a major asset
• Experience setting up and managing all aspects of tradeshows, conferences.
• Knowledge of software infrastructure, business process management, and business-to-business issues will be helpful.
• High level of energy an enthusiastic team player and dedication to excellence.

Qualified candidates will be proven executive-level Channel professionals with a strong working knowledge of selling solutions to the Fortune 1000 as well as the mid-market sector. Candidates must understand the business and process fundamentals of being successful with high-ticket security solution/compliance sales and have a proven track record of success.